Stand out for what you stand for.birdcrumbs is a Los Angeles-based brand strategy and product design studio. We turn business intent into brands that actually stand for something.
Select Clients
Allie Brand Identity Strategy & Product Design
Nissan Drive@Home Service Design
Nauto Rebrand Strategy & Design
Sony Network Entertainment Creative Strategy & Design
Ready to define what you stand for?
We use a disciplined, three-phase approach to move your brand from strategic insight to a scalable digital presence without compromising on what you stand for.
Intent requires a plan.
01
We start by identifying the intersection of your business goals and brand integrity. By dissecting the competitive landscape and cultural context, we establish the strategic blueprint to launch work that represents what you stand for.
Discover & Strategize
02
We translate strategy into a consistent, reliable brand system. From the core visual identity to digital experiences, we ensure your brand look, feel, and sound is a direct reflection of your brand vision.
Design & Develop
03
Growth shouldn’t mean compromise. We track the results and provide the strategic support needed to keep your brand scalable, competitive, and on-point as you expand.
Track & Grow
Introducing the Quarterly Chronicles
Think of it as a Phase 0 – without the financial commitment.
We produce quarterly bespoke intelligence reports for clients like Samsung and HP who need more than gut instinct to make brand decisions. Emerging cultural shifts, competitive landscape analysis, UX trends, and socio-cultural signals — synthesized into a single strategic brief to fuel your next big move.
Services
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Stakeholder & Founder Alignment
Cultural & Future Forecasting
Go-to Market Research
Data-Driven Market Insights
UX Trend Research
Socio-cultural Trend Research, US
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Brand Identity & Visual System Design
Brand Guidelines & Documentation
Verbal Identity & Messaging Framework
Mobile UX Design & Specification Documentation
R&D Concept Development
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Brand Performance Audit
Design System Scaling
Competitive Positioning
UX Optimization
Multi-platform Extension
Marketing Support
Cultural Trend Tracking
The World's Largest Esprit Archive and What It Taught Us
birdcrumbs founder Michelle Koza has spent 8 years curating the world's largest Esprit archive, the iconic 1980s lifestyle brand that defined a generation. No brand embodied “stand for something” more than Esprit. They built a visual language rooted in optimism and bold design, but what made them extraordinary was their willingness to stand up for what actually mattered. From addressing the AIDS crisis in the 90s to championing “Inform Don’t Conform,” Esprit understood that a brand point of view has a responsibility to use it. The fact that their legacy still resonates four decades later insn’t nostalgia. It’s evidence that when a brand truly commits to what it stands for, it doesn’t fade, it becomes the reference point everything else is measured against.
Industry Experience
Automotive
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Psychedelics
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Technology
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FinTech
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Education
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e-Health
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Fitness
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Automotive • Psychedelics • Technology • FinTech • Education • e-Health • Fitness •
The best brands have a point of view.
If you’re ready to build a brand that stands for something we want to hear from you.
No commitments. Just a conversation.