In 2017 Michelle established the Esprit Hertiage Archive, the iconic 1980s lifestyle brand that defined a generation of bold, impactful products, and unique experiences. No brand embodied “stand for something” more than Esprit. They created a visual language rooted in optimism and bold design, but what made them extraordinary was their willingness to stand up for what actually mattered. From addressing the AIDS crisis in the 80s to championing “Inform Don’t Conform,” Esprit understood that a brand point of view has a responsibility. The fact that their legacy still resonates four decades later isn’t nostalgia. It’s evidence that when a brand truly commits to what it stands for, it doesn’t fade, it becomes the reference point everything else is measured against.