Stand Out for What You Stand for.

birdcrumbs is a Los Angeles-based brand strategy and product design studio. We turn business intent into brands that actually stand for something.

Samsung logo in black on a white background.

Select Clients

Meta logo featuring an infinity symbol and the word 'Meta' in black text.
Black and white illustration of a person lying on a bed, with a dog sitting nearby.
A black text on white background reading 'nothing will work unless you do' in uppercase letters.
Silhouette of a person sitting on a dock by a lake during sunset, with trees and mountains in the background.
Close-up of a black and gray logo with geometric shapes and stylized text.

Allie Brand Identity Strategy & Product Design

Nissan Drive@Home Service Design

Nauto Rebrand Strategy & Design

Sony Network Entertainment Creative Strategy & Design

  • 97% customers rated the service “extremely helpful” for understanding their vehicle

    Client: Doppler Drives, Service Design

  • Nauto rebrand led to significant achievements, including securing $159 million in Series B funding.

    Client: Nauto, Rebrand & Relaunch

  • Allows clients to explore a variety of topics with low upfront investment (think of it as a Phase 0).

    Quarterly Chronicles, Bespoke Research

  • Increased high-quality real-world data volume by 5×

    Client: Meta, [confidential]

Intent requires a plan.

We use a disciplined, three-phase approach to move your brand from strategic insight to a scalable digital presence without compromising on what you stand for.

01

We start by identifying the intersection of your business goals and brand integrity. By dissecting the competitive landscape and cultural context, we establish the strategic blueprint to launch work that represents what you stand for.

Discover & Strategize

02

We translate strategy into a consistent, reliable brand system. From the core visual identity to digital experiences, we ensure your brand look, feel, and sound is a direct reflection of your brand vision.

Design & Develop

03

Growth shouldn’t mean compromise. We track the results and provide the strategic support needed to keep your brand scalable, competitive, and on-point as you expand.

Track & Grow

Services

  • Stakeholder & Founder Alignment

    Cultural & Future Forecasting

    Go-to Market Research

    Data-Driven Market Insights

    UX Trend Research

    Socio-cultural Trend Research, US

  • Brand Identity & Visual System Design

    Brand Guidelines & Documentation

    Verbal Identity & Messaging Framework

    Mobile UX Design & Specification Documentation

    R&D Concept Development

  • Brand Performance Audit

    Design System Scaling

    Competitive Positioning

    UX Optimization

    Multi-platform Extension

    Marketing Support

    Cultural Trend Tracking

Our Work
Black background with white text that reads 'ESPRIT ARCHIVE', with 'ESPRIT' in large font and 'ARCHIVE' below in smaller font.

The World's Largest Esprit Archive and What It Taught Us

birdcrumbs founder Michelle Koza has spent 8 years curating the world's largest Esprit heritage archive, the iconic 1980s lifestyle brand that defined a generation of bold, impactful products, and unique experiences. Esprit didn't follow trends. They set them with radical optimism and design that meant something. That same philosophy drives everything birdcrumbs builds today.

Industry Experience

Automotive

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Psychedelics

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Technology

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FinTech

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Education

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e-Health

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Fitness

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Automotive • Psychedelics • Technology • FinTech • Education • e-Health • Fitness •

The best brands have a point of view. Let’s define yours.

Connect