Stand out for what you stand for.

birdcrumbs is a Los Angeles-based brand strategy and product design studio. We turn business intent into brands that actually stand for something.

Samsung logo in black on a white background.

Select Clients

Meta logo featuring an infinity symbol and the word 'Meta' in black text.
Geometric shape with Ajna in all caps, thin font with biosciences below.
A black text on white background reading 'CITRIX' in uppercase letters with the i in lowercase.
Close-up of a black and gray logo with geometric shapes and Sony Interactive Entertainment stacked on the right.

Allie Brand Identity Strategy & Product Design

Nissan Drive@Home Service Design

Nauto Rebrand Strategy & Design

Sony Network Entertainment Creative Strategy & Design

  • Nauto rebrand led to significant achievements, including securing $159 million in Series B funding.

    Client: Nauto, Rebrand & Relaunch

  • Allows clients to explore a variety of topics with low upfront investment (think of it as a Phase 0).

    Quarterly Chronicles, Bespoke Research

  • Increased high-quality real-world data volume by 5×

    Client: Meta, [confidential]

  • 97% customers rated the service “extremely helpful” for understanding their vehicle

    Client: Doppler Drives, Service Design

Introducing the Quarterly Chronicles

Think of it as a Phase 0 – without the financial commitment.

We produce quarterly bespoke intelligence reports for clients like Samsung and HP who need more than gut instinct to make brand decisions. Emerging cultural shifts, competitive landscape analysis, UX trends, and socio-cultural signals — synthesized into a single strategic brief to fuel your next big move.

Preview

Services

  • Stakeholder & Founder Alignment

    Cultural & Future Forecasting

    Go-to Market Research

    Data-Driven Market Insights

    UX Trend Research

    Socio-cultural Trend Research, US

  • Brand Identity & Visual System Design

    Brand Guidelines & Documentation

    Verbal Identity & Messaging Framework

    Mobile UX Design & Specification Documentation

    R&D Concept Development

  • Brand Performance Audit

    Design System Scaling

    Competitive Positioning

    UX Optimization

    Multi-platform Extension

    Marketing Support

    Cultural Trend Tracking

Our Work
Black background with white text that reads 'ESPRIT ARCHIVE', with 'ESPRIT' in large font and 'ARCHIVE' below in smaller font.

The World's Largest Esprit Archive and What It Taught Us

birdcrumbs founder Michelle Koza has spent 8 years curating the world's largest Esprit archive, the iconic 1980s lifestyle brand that defined a generation. No brand embodied “stand for something” more than Esprit. They created a visual language rooted in optimism and bold design, but what made them extraordinary was their willingness to stand up for what actually mattered. From addressing the AIDS crisis in the 80s to championing “Inform Don’t Conform,” Esprit understood that a brand point of view has a responsibility. The fact that their legacy still resonates four decades later isn’t nostalgia. It’s evidence that when a brand truly commits to what it stands for, it doesn’t fade, it becomes the reference point everything else is measured against.

Industry Experience

Automotive

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Psychedelics

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Technology

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FinTech

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Education

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e-Health

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Fitness

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Automotive • Psychedelics • Technology • FinTech • Education • e-Health • Fitness •

The best brands have a point of view.

If you’re ready to build a brand that stands for something we want to hear from you. No commitments. Just a conversation.

Start the Conversation