odo, Sustainable Electronics Concept

Vision for a Sustainable FutureVision for a Sustainable Future

 

Sony Electronics, 2008


Odo is an innovative family of socially responsible design concepts that harnesses user-generated kinetic energy and fosters engaging interactions. Inspired by children's boundless energy, Odo creates unique experiences that captivate and cultivate awareness for the future. By incorporating user-generated kinetic energy, Odo promotes sustainability and redefines our interaction with technology, sparking joy and curiosity for users of all ages.


Design Research + Strategy

Brand Strategy + Identity

Creative Direction

Industrial Design + Sustainable Materials

Interaction Design

Proof of Concept Prototype

Graphic Design + Packaging

Illustration

 
 
 
 

 

 

Proof of Concept, hardware prototype

 
  • Design and the Elastic Mind, MoMA New York

    14th UN Conference on Climate Change, Warsaw, Poland

    Sony Wonder Technology Lab, New York

    Eco-Exhibition Tokyo, Japan

    Sony-made ECO Showcase, Tokyo, Japan

    Korea Electronics Show, Korea

  • Design Revolution: 100 Products That Empower People, USA

    SURFACE magazine, USA

    Axis magazine, Japan

    Casa BRUTUS magazine, Japan

    Nikkei Design magazine, Japan

    Mono magazine, Japan

    Sony CSR Report 2008, Japan

    T3 magazine, UK

    FORM magazine, Germany

    Peclers Trend Report, France

    Intramuros magazine, France