Est. 2010
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birdcrumbs is a creative strategy and design studio based in LA.
birdcrumbs provides design solutions through a network of talented designers with extensive experience in brand identity, design strategy, product, and visual design who share your vision. Our projects range from small to large in scale, macro to micro, and experimental to practical.
Capabilities
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Discover & Design
Brand Strategy
UX Design & Research
Color Material Finish Research
Concept Development
New Business Opportunities
Experience Innovation
Understand & Strategize
Brand Identity
Customer Journey Mapping
Customer Experience Strategy
Quantitative Research
Marketing Stories
Socio-cultural Insights
Track & Grow
Brand Audit
Rebranding Strategy
Qualitative Research
Competitive Benchmarking
Trend Tracking
Usability Audit
Esprit Heritage Archive
PRESERVATION PROJECT
In addition to founding birdcrumbs, Michelle established the Esprit Heritage Archive, the most extensive collection of 80s Esprit brand ephemera. The archive provides unparalleled insight into the company’s design philosophy, product aesthetics, and attunement to the cultural climate of its time that elevates the legacy brand to its iconic cult status.
